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Essentials of Strategic Management

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ISBN-10: 0136006698

ISBN-13: 9780136006695

Edition: 5th 2011 (Revised)

Authors: J Hunger, Thomas Wheelen

List price: $166.65
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For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
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Book details

List price: $166.65
Edition: 5th
Copyright year: 2011
Publisher: Pearson Education
Publication date: 7/19/2010
Binding: Paperback
Pages: 216
Size: 6.90" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English

Preface
Introduction to Strategic Management
Basic Concepts of Strategic Management
The Study of Strategic Management
Initiation of Strategy: Triggering Events
Basic Model of Strategic Management
Strategic Decision Making
Discussion Questions
Key Terms
Notes
Corporate Governance and Social Responsibility
Corporate Governance: Role of the Board of Directors
Corporate Governance: Role of Top Management
Social Responsibilities and Ethics in Strategic Decision Making
Discussion Questions
Key Terms
Notes
Scanning the Environment
Environmental Scanning and Industry Analysis
Environmental Scanning
Industry Analysis: Analyzing the Task Environment
Competitive Intelligence
Forecasting
Synthesis of External Factors-EFAS
Discussion Questions
Key Terms
Notes
Internal Scanning: Organizational Analysis
Resource-Based View of the Firm
Business Models
Value-Chain Analysis
Scanning Internal Resources and Capabilities
Synthesis of Internal Factors-IFAS
Discussion Questions
Key Terms
Notes
Strategy Formulation
Strategy Formulation: Situation Analysis and Business Strategy
Situational (SWOT) Analysis
Review of Mission and Objectives
Generating Alternative Strategies Using a TOWS Matrix
Business Strategies
Discussion Questions
Key Terms
Notes
Strategy Formulation: Corporate Strategy
Corporate Strategy
Directional Strategy
Portfolio Analysis
Corporate Parenting
Discussion Questions
Key Terms
Notes
Strategy Formulation: Functional Strategy and Strategic Choice
Functional Strategy
The Sourcing Decision: Location of Functions and Capabilities
Strategies to Avoid
Strategic Choice: Selection of the Best Strategy
Development of Policies
Discussion Questions
Key Terms
Notes
Strategy Implementation and Control
Strategy Implementation: Organizing for Action
What Is Strategy Implementation?
Who Implements Strategy?
What Must Be Done?
How Is Strategy to be Implemented? Organizing for Action
International Issues in Strategy Implementation
Discussion Questions
Key Terms
Notes
Strategy Implementation: Staffing and Leading
Staffing
Leading
Discussion Questions
Key Terms
Notes
Evaluation and Control
Evaluation and Control in Strategic Management
Measuring Performance
Strategic Information Systems
Guidelines for Proper Control
Strategic Incentive Management
Discussion Questions
Key Terms
Notes
Introduction to Case Analysis
Suggestions for Case Analysis
The Case Method
Frameworks for Case Analysis
Researching the Case Situation
Financial Analysis: A Place to Begin
Using the Strategic Audit in Case Analysis
Discussion Questions
Key Terms
Notes
Suggested Techniques for Case Analysis and Presentation
Case Analysis
Written Report
Oral Presentation by Teams
Resources for Case Research
Company Information
Economic Information
Industry Information
Directory and Index Information on Companies and Industries
Ratio Analysis Information
Online Information
Strategic Audit of a Corporation
Current Situation
Corporate Governance
External Environment: Opportunities and Threats
Internal Environment: Strengths and Weaknesses
Analysis of Strategic Factors (SWOT)
Strategic Alternatives and Recommended Strategy
Implementation
Evaluation and Control
Index