Applied Social Psychology

ISBN-10: 0135338379
ISBN-13: 9780135338377
Edition: 2nd 1998
List price: $212.60 Buy it from $9.85
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Description: Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduceseach of the major  More...

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Book details

List price: $212.60
Edition: 2nd
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 10/9/1997
Binding: Paperback
Pages: 450
Size: 8.00" wide x 9.75" long x 1.00" tall
Weight: 1.936
Language: English

Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduceseach of the major research methodologies used by social psychologists Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research and details it's use in real-life studies. Explores, in detail,the eight most heavily researched areas of the field : Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.

Overview
Applying Social Psychology - Typical Features, Roles, and Problems
Theories in Applied Social Psychology
Methods of Obtaining Knowledge
Survey Research - The Quality of Life, and Sexuality
Experiments - Soliciting Donations
Correlational Research - Leadership
Quasi-Experimental Studies - Effects of Television
Evaluation Research - Drug Prevention Programs
Areas of Application
Educational Settings - Intergroup Relations and Learning
Diversity Issues - Gender and Ethnicity
Organizational Settings - Job Satisfaction
Environmental Issues - Energy and Resource Conservation
Health and Health Care - Smoking
Mass Communication - Media Content and Effects
Consumer Issues - Advertising
Legal Issues - Research on the Legal System
Achieving Social Change
Activism for Social Change
Influencing Public Policy
References
Name Index
Subject Index

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