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Introduction to Hospitality

ISBN-10: 0135139287
ISBN-13: 9780135139288
Edition: 5th 2009
Authors: John R. Walker
List price: $124.60 Buy it from $3.00
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Description: Tomorrows managers are off to a strong start with this fully updated and streamlined edition.nbsp;Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part  More...

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Book details

List price: $124.60
Edition: 5th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 3/28/2008
Binding: Mixed Media
Pages: 656
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 3.410
Language: English

Tomorrows managers are off to a strong start with this fully updated and streamlined edition.nbsp;Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V.nbsp;The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student CD-ROM packed with resources to support readersrsquo; coursework and their careers.nbsp;It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management.For individuals interested in a hospitality industry career. nbsp; nbsp; nbsp; nbsp;

The Hospitality Industry and Tourism
Welcome to the Hospitality Industry
Tourism
Lodging
The Hotel Business
Rooms Division Operations
Food and Beverage Operations
Restaurants, Manager Services and Beverages
Restaurant Business
Restaurant Operations
Managed Services
Beverages
Recreation, Theme Parks, Clubs and Gaming Entertainment
Recreation, Theme Parks, and Clubs
Gaming Entertainment
Assemblies and Event Management
Meetings, Conventions, Expositions
Special Events
Operational Areas of the Hospitality Industry
Leadership and Management
Marketing
Human Resources
Accounting, Finance and Cost Control

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