Business

Name: Business
Availability: OutOfStock
ISBN: 9780135119136

ISBN-10: 0135119138

ISBN-13: 9780135119136

Edition: 7th 2011

Authors: Ricky W. Griffin, Ronald J. Ebert, Frederick A. Starke, Melanie D. Lang

List price: $163.90

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Description:

ldquo;Doing the Basics Best.rdquo; Businessis the most successful title in Introduction to Business. Hot topics that students care about are introduced without sacrificing the authoritative level needed for this course. This new edition is up-to-date with issues that shape todayrsquo;s business world and covers all the basic concepts of business through its underlying themes of change, international business, ethics, and social responsibility.

Book details

List price: $163.90
Edition: 7th
Copyright year: 2011
Publisher: Pearson Education Canada
Publication date: 1/1/2010
Binding: Mixed Media
Pages: 816
Size: 8.50" wide x 11.25" long x 1.25" tall
Weight: 2.992
Language: English



Business, Seventh Canadian Edition



Introducing the Contemporary Business World



Understanding the Canadian Business System



Understanding the Environments of Business



Conducting Business Ethically and Responsibly



Understanding Entrepreneurship, Small Business, and New Venture Creation



Understanding International Business



The Business of Managing



Managing the Business Enterprise



Organizing the Business Enterprise



Managing Human Resources



Understanding Labour-Management Relations



Motivating and Leading Employees



Managing Operations and Information



Producing Goods and Services



Increasing Productivity and Quality



Managing Information Systems and Communication Technology



Understanding Accounting Issues



Managing Marketing



Understanding Marketing Processes and Consumer Behaviour



Developing and Promoting Goods and Services



Pricing and Distributing Goods and Services



Managing Financial Issues



Understanding Money and Banking



Understanding Securities and Investments



Financial Decisions and Risk Management


Appendices



Business Law



Managing Your Personal Finances (content to be placed on MyBusinessLab with reference in the text)



Comprehensive Cases


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MediaSpark


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