Menu Development, Strategy, and Application

ISBN-10: 0135078660
ISBN-13: 9780135078662
Edition: 2013
Authors: David Barrish
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Description: The Menu: Development, Strategy, and Applicationoffers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive  More...

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Book details

List price: $136.95
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 1/3/2012
Binding: Paperback
Pages: 312
Size: 8.25" wide x 10.75" long x 0.25" tall
Weight: 1.606
Language: English

The Menu: Development, Strategy, and Applicationoffers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today’s student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such asBeverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving,andSanitation.

A Holistic Context for Menu Development
Where Food and Beverages are Served
How Customers Buy Your Products
The Strategic Value of Knowledge
Positioning Your Menus for Business Success
Operational Considerations
Conceiving Menus that Respond to Your Market
Menu Pricing
Communicating with Menus
Menu Analysis
Index
Glossary
Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods

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