Basic Marketing Research with Excel

Name: Basic Marketing Research with Excel
Availability: InStock
ISBN: 9780135078228

ISBN-10: 0135078229

ISBN-13: 9780135078228

Edition: 3rd 2012 (Revised)

Authors: Alvin Burns, Ronald Bush

List price: $273.32

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This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Book details

List price: $273.32
Edition: 3rd
Copyright year: 2012
Publisher: Pearson Education
Publication date: 1/4/2011
Binding: Paperback
Pages: 416
Size: 8.00" wide x 9.90" long x 0.80" tall
Weight: 1.760
Language: English