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    MARKETING A ROADMAP TO SUCCESS

    ISBN-10: 0135066034
    ISBN-13: 9780135066034
    Author(s): SIRSI
    Buy it from: $40.64
    This item will ship on Friday, December 26 .

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    List Price: $56.82
    Publisher: PEARSON
    Weight: 1.760

    Understanding Customers
    What do winning organizations do well?
    Understanding customer needs
    Choosing which customers to serve
    Creating Customer Value
    Developing a strong marketing plan
    Product and brand strategies
    Pricing strategies
    Channel strategies
    Marketing communications strategies
    Delivering Customer Value
    Marketing planning to sales execution
    Building a customer-focused business
    Managing Customer Value
    Customer attraction, satisfaction, and retention strategies
    Building the marketing organization of the future
    Arbol Industries Marketing Plan
    Were You on the Right Track? Answers to Chapter Challenges
    Glossary
    Index
    Key Takeaways

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