Consumer Behavior

Name: Consumer Behavior
Price: 4.25 USD
Availability: InStock
ISBN: 9780135053010

ISBN-10: 0135053013

ISBN-13: 9780135053010

Edition: 10th 2010

Authors: Leon Schiffman, Leslie Kanuk

List price: $260.00

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Description:

Consumer Behaviorexplores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond;…

Book details

List price: $260.00
Edition: 10th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/28/2009
Binding: Hardcover
Pages: 600
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 3.234
Language: English