Consumer Behavior

ISBN-10: 0135053013
ISBN-13: 9780135053010
Edition: 10th 2010
List price: $260.00 Buy it from $18.45
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Description: Consumer Behaviorexplores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the  More...

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Book details

List price: $260.00
Edition: 10th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/28/2009
Binding: Hardcover
Pages: 600
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 3.476
Language: English

Consumer Behaviorexplores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.

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