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Retail Buying Practices and Policies in a Global Economy

ISBN-10: 0135046602
ISBN-13: 9780135046609
Edition: 2012
List price: $60.99
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Description: 'Retail Buying Practices and Policies in a Global Economy' details every aspect of a buyer's job and includes step-by-step videos that detail the completion of Excel spreadsheets for assignments and in-depth instruction.

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Book details

List price: $60.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 2/14/2011
Binding: Paperback
Pages: 432
Size: 8.75" wide x 10.50" long x 0.75" tall
Weight: 2.288
Language: English

'Retail Buying Practices and Policies in a Global Economy' details every aspect of a buyer's job and includes step-by-step videos that detail the completion of Excel spreadsheets for assignments and in-depth instruction.

Introduction to Retail Buying
Why Consumers Buy
A Basic Understanding of Financial Statements and Ratios
Determination of Markup and Pricing of Merchandise
Essentials of Markdown Management
The Merchandise Budget Planning Process
Assortment Planning
Branding
Selecting, Categorizing & Evaluating Vendor Relationships and Performance
The Legal Environment and Negotiating with Vendors
Advertising and Sales Promotion
Merchandise Resources
Buying in a Global Marketplace
The Basics of Fashion
Technology Trends in the Buying Process

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