Entrepreneurship and Small Business Management

ISBN-10: 0135030315
ISBN-13: 9780135030318
Edition: 2012 (Revised)
List price: $114.99 Buy it from $6.94
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Description: Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a  More...

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Book details

List price: $114.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 12/28/2010
Binding: Paperback
Pages: 736
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.344

Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process-discussing the business plan and also the details of managing and growing a small business.

What Business Do You Want to Start?
Entrepreneurs Recognize Opportunities
Franchising
Finding Opportunity in an Existing Business
The Business Plan: Road Map to Success
Case Study: FastSigns
Who Are Your Customers?
Creating Business from Opportunity
Exploring Your Market
Case Study: Nicole Miller Ltd
Integrated Marketing
Developing the Right Marketing Mix and Plan
Pricing and Credit Strategies
Integrated Marketing Communications
Marketing Globally
Smart Selling and Effective Customer Service
Case Study: Ken Done Galleries
Finding, Securing, and Managing Financial Resources
Understanding and Managing Start-Up, Fixed, and Variable Costs
Using Financial Statements to Guide a Business
Cash Flow and Taxes
Financing Strategy: Debt, Equity, or Both?
Case Study: Bridgecreek Development
Operating a Small Business Effectively
Addressing Legal Issues and Managing Risk
Operating for Success
Location, Facilities and Layout
Human Resources and Management
Case Study: Mo's Chowder
Leadership, Ethics, and Exits
Leadership and Ethical Practices
Franchising, Licensing, and Harvesting: Cashing in the Brand
Case Study: Avocent

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