Entrepreneurship and Small Business Management

Name: Entrepreneurship and Small Business Management
Price: 9.76 USD
Availability: InStock
ISBN: 9780135030318

ISBN-10: 0135030315

ISBN-13: 9780135030318

Edition: 2012 (Revised)

Authors: Steve Mariotti, Caroline Glackin

List price: $114.99

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Description:

Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process-discussing the business plan and also the details of managing and growing a small business.

Book details

List price: $114.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 12/28/2010
Binding: Paperback
Pages: 736
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.882




What Business Do You Want to Start?



Entrepreneurs Recognize Opportunities



Franchising



Finding Opportunity in an Existing Business



The Business Plan: Road Map to Success



Case Study: FastSigns



Who Are Your Customers?



Creating Business from Opportunity



Exploring Your Market



Case Study: Nicole Miller Ltd



Integrated Marketing



Developing the Right Marketing Mix and Plan



Pricing and Credit Strategies



Integrated Marketing Communications



Marketing Globally



Smart Selling and Effective Customer Service



Case Study: Ken Done Galleries



Finding, Securing, and Managing Financial Resources



Understanding and Managing Start-Up, Fixed, and Variable Costs



Using Financial Statements to Guide a Business



Cash Flow and Taxes



Financing Strategy: Debt, Equity, or Both?



Case Study: Bridgecreek Development



Operating a Small Business Effectively



Addressing Legal Issues and Managing Risk



Operating for Success



Location, Facilities and Layout



Human Resources and Management



Case Study: Mo's Chowder



Leadership, Ethics, and Exits



Leadership and Ethical Practices



Franchising, Licensing, and Harvesting: Cashing in the Brand



Case Study: Avocent