Principles of Marketing + Mymarketinglab With Pearson Etext Access Card:

ISBN-10: 0133973107
ISBN-13: 9780133973105
Edition: 2015
List price: $278.00 Rent it from $43.80
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Book details

List price: $278.00
Copyright year: 2015
Publisher: Pearson College Div
Binding: Cloth Text 
Pages: 720
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.048
Language: English

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.Used books, rentals, and purchases made outside of PearsonIf purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase."For Principles of Marketing courses that require a comprehensive textThis package includes MyMarketingLab(R)"Help students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Personalize learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.0133973107 / 9780133973105 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package, 16/ePackage consists of:0133795020 / 9780133795028 Principles of Marketing, 16/e0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing

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