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International Business The Challenges of Globalization Plus 2014 MyManagementLab with Pearson EText -- Access Card Package

ISBN-10: 0133870006
ISBN-13: 9780133870008
Edition: 7th 2014
List price: $219.07 Buy it from $67.45
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Description: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject  More...

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Book details

List price: $219.07
Edition: 7th
Copyright year: 2014
Publisher: Pearson Education
Publication date: 6/1/2014
Binding: Mixed Media
Pages: 480
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.090
Language: English

Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today's global economy. 

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.

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