Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

Name: Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits
Price: 9.89 USD
Availability: InStock
ISBN: 9780133829136

ISBN-10: 0133829138

ISBN-13: 9780133829136

Edition: 5th 2010 (Revised)

Authors: C. K. Prahalad

List price: $32.99

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Description:

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews…

Book details

List price: $32.99
Edition: 5th
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 8/24/2009
Binding: Hardcover
Pages: 432
Size: 6.50" wide x 9.00" long x 1.50" tall
Weight: 1.782