Advertising & Imc: Principles and Practice, Student Value Edition

Name: Advertising & Imc: Principles and Practice, Student Value Edition
Price: 204.94 USD
Availability: InStock
ISBN: 9780133547900

ISBN-10: 0133547906

ISBN-13: 9780133547900

Edition: 2014

Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells

List price: $173.07

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Description:

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and…

Book details

List price: $173.07
Copyright year: 2014
Publisher: Pearson College Div
Binding: Cloth Text
Pages: 688
Size: 8.00" wide x 10.50" long x 0.75" tall
Weight: 2.750
Language: English