Consumer Behavior Buying, Having, and Being

ISBN-10: 0133450899
ISBN-13: 9780133450897
Edition: 11th 2015
List price: $273.40 Buy it from $28.96 Rent it from $194.60
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Description: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will  More...

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Book details

List price: $273.40
Edition: 11th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 2/3/2014
Binding: Hardcover
Pages: 608
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 3.388
Language: English

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being 0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.

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