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    Marketing + New Mymarketinglab With Pearson Etext Access Card: An Introduction

    ISBN-10: 0133130630
    ISBN-13: 9780133130638
    Author(s): Gary Armstrong, Philip Kotler
    Description: This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value—creating it and capturing it—drives  More...
    List price: $206.67
    Buy it from: $129.97


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    List Price: $206.67
    Publisher: Pearson College Div
    Binding: Paperback
    Pages: 672
    Size: 8.50" wide x 10.60" long x 0.90" tall
    Weight: 2.772
    Language: English

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