Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition

ISBN-10: 0133126250
ISBN-13: 9780133126259
Edition: 2013
Description: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.  The carefully integrated approach of this text blends advertising, promotions,  More...
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List Price: $136.53
Copyright Year: 2013
Publisher: Pearson College Div
Binding: Cloth Text 
Pages: 480
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.936
Language: English

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.  The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card PackagePackage consists of0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications 

The IMC Foundation
Integrated Marketing Communications
Corporate Image and Brand Management
Buyer Behaviors
The IMC Planning Process
IMC Advertising Tools
Advertising Management
Advertising Design: Theoretical Frameworks and Types of Appeals
Advertising Design: Message Strategies and Executional Frameworks
IMC Media Tools
Traditional Media Channels
Digital Marketing
Alternative Marketing
IMC Promotional Tools
Database and Direct Response Marketing and Personal Selling
Sales Promotions
Public Relations and Sponsorship Programs
IMC Ethics, Regulation, and Evaluation
Regulations and Ethical Concerns
Evaluating an Integrated Marketing Program

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