Tourism The Business of Hospitality and Travel

ISBN-10: 0133113531
ISBN-13: 9780133113532
Edition: 5th 2014
List price: $146.80 Buy it from $41.21 Rent it from $48.16
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Description: Tourism: the Business of Hospitality and Travel, 2e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address  More...

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Book details

List price: $146.80
Edition: 5th
Copyright year: 2014
Publisher: Pearson Education
Publication date: 7/18/2013
Binding: Paperback
Pages: 408
Size: 8.75" wide x 11.25" long x 0.50" tall
Weight: 2.904
Language: English

Tourism: the Business of Hospitality and Travel, 2e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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