FranklinCovey Style Guide For Business and Technical Communication

Name: FranklinCovey Style Guide For Business and Technical Communication
Availability: InStock
ISBN: 9780133090390

ISBN-10: 0133090396

ISBN-13: 9780133090390

Edition: 5th 2012 (Revised)

Authors: Stephen Covey, Stephen R. Covey

List price: $59.99

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Description:

Style Guide: For Business and Technical Communicationcan help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTMand Technical Writing AdvantageTMprograms, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and…

Book details

List price: $59.99
Edition: 5th
Copyright year: 2012
Publisher: Pearson Education
Publication date: 6/1/2012
Binding: Paperback
Pages: 448
Size: 8.45" wide x 10.85" long x 1.10" tall
Weight: 2.640
Language: English



Preface


Improving Communication Quality


Contents


Foreword


Author Acknowledgements


Reference Glossary


Using the Reference Glossary (Introduction)


Abbreviations


Acronyms


Active/Passive


Adjectives


Adverbs


Agreement


Apostrophes


Appendices


Articles


Bias-Free Language


Bibliographies


Boldface


Brackets


British English


Capitals


Captions


Charts


Citations


Cliches


Colons


Color


Commas


Compound Words


Conjunctions


Contractions


Dashes


Decimals


Editing and Proofreading


Electronic Mail


Ellipses


Emphasis


English as a Second Language


Ethics


Exclamation Marks


False Subjects


Faxes


Footnotes


Fractions


Gobbledygook


Graphics for Documents


Graphics for Presentations


Graphs


Headings


Hyphens


Illustrations


Indexes


Intellectual Property


International Business English


Introductions


Italics


Jargon


Key Words


Letters


Lists


Managing Information


Maps


Mathematical Notations


Meetings Management


Memos


Metrics


Modifiers


Nouns


Numbering Systems


Numbers


Online Documentation


Organization


Outlines


Page Layout


Paragraphs


Parallelism


Parentheses


Periods


Persuasion


Photographs


Plurals


Possessives


Prepositions


Presentations


Project Management


Pronouns


Punctuation


Question Marks


Quotation Marks


Quotations


Redundant Words


References


Repetition


Reports


Resumes


Scientific/Technical Style


Semicolons


Sentences


Signs and Symbols


Slashes


Spacing


Spelling


Strong Verbs


Style


Summaries


Tables


Tables of Contents


Thinking Strategies


Titles


Tone


Transitions


Underlining


Units of Measurement


Verbs


Word Problems


Word Processing


Wordy Phrases


Writing and Revising


Model Documents


Using Model Documents (Introduction)


Letters


Response: With Information and Directions


Response: To a Concerned Customer


Response: To a Complaint


Complaint: With a Request for Action


Complaint: With a Tactful Request for Aid


Employment Reference


Employment Verification


Bid Solicitation


Sales: With a Soft Sell


Sales: Template/Mail Merge


Customer Service


Memos


Procedure


Request: For Clarification of a Problem


Summary: For an Executive Audience


Proposal: To an Antagonistic Audience


Request: With Informal Instructions


Technical: With a Recommendation


Recommendation


Status Report: With an Outcome Orientation


Safety: With a Mild Reprimand


Personnel: With Suggested Procedures


Response: With Instructions


Transmittal: For Attachments


Others


Resume: Problem-Solution Format


Resume: Performance Format


Resume Cover Letter


Minutes


Job Description


Executive Summary: For a Proposal (Financial Services)


Executive Summary: For a Proposal (Training)


Executive Summary: For an Audit


Marketing Fact Sheet


Mission Statement


Procedure: For a Business Process


Procedure: For a Technical Process


Technical Report


Web Page: With Informative Content


Index