Hospitality Sales and Marketing (Ahlei):

ISBN-10: 0133076938

ISBN-13: 9780133076936

Edition: 2012

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Description: In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective. This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students with resources they can use in their careers. In addition, the Internet’s increasing role in sales and marketing is explored in new sections on social media and social networks, using the Internet to build brand awareness, and sales and marketing in the Web 2.0 world. Readers will gain:A thorough introduction to hospitality sales and marketingInsight from numerous real-world examples of effective hospitality advertising campaigns and promotionsInsider information from industry professionals sharing their perspectives on current issuesAn understanding of the role the Internet plays in today's hospitality marketing efforts

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Book details

List price: $92.91
Copyright year: 2012
Publisher: Pearson College Div
Binding: Paperback
Pages: 389
Size: 6.75" wide x 8.75" long x 1.25" tall
Weight: 2.090
Language: English

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