Get up to Speed with Online Marketing How to Use Websites, Blogs, Social Networking and Much More

Name: Get up to Speed with Online Marketing How to Use Websites, Blogs, Social Networking and Much More
Price: 8.31 USD
Availability: InStock
ISBN: 9780133066272

ISBN-10: 0133066274

ISBN-13: 9780133066272

Edition: 2012

Authors: Jon Reed

List price: $25.99

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Description:

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking.Get Up to Speed with Online Marketingshows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and…

Book details

List price: $25.99
Copyright year: 2012
Publisher: FT Press
Publication date: 5/8/2012
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.814
Language: English



Acknowledgements


About the author


Introduction



Get strategic



Online marketing 101



Your online marketing plan



Get online



Establish a web presence: How to build a website with no technical knowledge



Boost your search engine rankings: How to increase your visibility on Google



Engage with email: How to build an email list without annoying people



Get creative



Build a blog: How to build trust, reputation, and traffic



Podcast for profit: How to attract an audience of loyal listeners



Lights, camera, action!: How to produce online video on a budget



Show, don't tell: How to showcase your business on photo-sharing sites



Get out there



Build a community: How to choose and use social networks



Find fans on Facebook: How to harness the world's largest network



Create credibility on LinkedIn: How to take your business networking online



Tap into Twitter: How to use the power of the real-time Web to build a following



Jack into the Matrix: How to make real money in virtual worlds



Pass it on: How to be discovered on social bookmarking sites



Get help



Do you need a consultant?: How to find someone to help you achieve your vision


An A-Z of online marketing


Index