Better Business

ISBN-10: 0133059049
ISBN-13: 9780133059045
Edition: 3rd 2014
List price: $169.20 Buy it from $2.00
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Description: Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Better Business offers the business content aspiring professionals need, but in a  More...

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Book details

List price: $169.20
Edition: 3rd
Copyright year: 2014
Publisher: Pearson Education
Publication date: 12/31/2012
Binding: Paperback
Pages: 624
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.882
Language: English

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts. 0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card PackagePackage consists of0133059049 / 9780133059045 Better Business0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business 

Looking at the Business Environment
Business Basics
Economics and Banking
Ethics in Business
Business in a Global Economy
Business Law
Starting and Structuring a Business
Small Business and the Entrepreneur
Forms of Business Ownership
Constructing an Effective Business Plan
Managing a Business and Employees
Business Management and Organization
Motivation, Leadership, and Teamwork
Human Resource Management
Online Business and Technology
Production, Operations, and the Supply Chain
Business Communications
Principles Of Marketing
Marketing and Consumer behavior
Product Development and Pricing Strategies
Promotion and Distribution
Finding a Job
Principles of Finance
Financing and Tracking Business Operations
Investment Opportunities in the Securities Market
Personal Finance
Appendix
Reference Notes
Glindex
Answer Key

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