Search Engine Marketing, Inc Driving Search Traffic to Your Company's Web Site

ISBN-10: 013303917X
ISBN-13: 9780133039177
Edition: 3rd 2015
Authors: Mike Moran, Bill Hunt
List price: $44.99
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Description: For years,Search Engine Marketing, Inc.has been an international best-seller, because it’s the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you’ve never done  More...

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Book details

List price: $44.99
Edition: 3rd
Copyright year: 2015
Publisher: Pearson Education
Publication date: 12/9/2014
Binding: Paperback
Pages: 528
Size: 7.00" wide x 9.25" long x 1.00" tall
Weight: 2.090
Language: English

For years,Search Engine Marketing, Inc.has been an international best-seller, because it’s the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you’ve never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. Search Engine Marketing, Inc., Third Editiondoes what no other guide or previous edition has done: it shows how to holistically integrate organic search, paid search, and social media, so theyalldeliver far greater business value. You’ll learn howtoday’ssearch engines and search marketing programs work — and above all, howsearchers— your potential customers — work. Moran and Hunt guide you through every step of planning your search marketing program. They cover choosing target market segments, getting your site “found,” optimizing your content, proving your content’s quality, and much more. As in previous editions, they:Focus relentlessly on the business value of search, not just short-term tacticsExplain the reasons behind their adviceProvide a proven search marketing philosophy that can withstand nonstop industry changeOffer 100% practical guidance for managing search programs on a day-to-day basis, even in the largest companies

Understand Search Marketing
How Search Marketing Works
How Search Engines Works
How Searchers Work
Plan Your Search Marketing Program
Unlock the Business Value of Search
Plan Your Search Marketing Program
Execute Your Search Marketing Program
Choose Your Target Market Segments
Get Your Site Found
Optimize Your Content
Prove Your Content's Quality
Make Search Marketing Operational
Glossary
Index

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