Search Engine Marketing, Inc Driving Search Traffic to Your Company's Web Site

Name: Search Engine Marketing, Inc Driving Search Traffic to Your Company's Web Site
Price: 5.0 USD
Availability: InStock
ISBN: 9780133039177

ISBN-10: 013303917X

ISBN-13: 9780133039177

Edition: 3rd 2015

Authors: Mike Moran, Bill Hunt

List price: $44.99

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Description:

For years,Search Engine Marketing, Inc.has been an international best-seller, because it’s the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you’ve never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. Search Engine Marketing, Inc., Third Editiondoes what no other guide or previous edition has done: it shows how to holistically integrate organic search, paid search, and social media, so theyalldeliver far greater business value. You’ll learn howtoday’ssearch engines and search marketing…

Book details

List price: $44.99
Edition: 3rd
Copyright year: 2015
Publisher: Pearson Education
Publication date: 12/9/2014
Binding: Paperback
Pages: 528
Size: 7.00" wide x 9.25" long x 1.00" tall
Weight: 2.090
Language: English




Understand Search Marketing



How Search Marketing Works



How Search Engines Works



How Searchers Work



Plan Your Search Marketing Program



Unlock the Business Value of Search



Plan Your Search Marketing Program



Execute Your Search Marketing Program



Choose Your Target Market Segments



Get Your Site Found



Optimize Your Content



Prove Your Content's Quality



Make Search Marketing Operational


Glossary


Index