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International Business The New Realities

ISBN-10: 0132991268
ISBN-13: 9780132991261
Edition: 3rd 2014
List price: $228.80
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Description: An innovative text that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New  More...

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Book details

List price: $228.80
Edition: 3rd
Copyright year: 2014
Publisher: Prentice Hall PTR
Publication date: 1/2/2013
Binding: Hardcover
Pages: 624
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.520
Language: English

An innovative text that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.  The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers. Note: This is the standalone book, if you want the book/access card order the ISBN below: 0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card PackagePackage consists of0132991268 / 9780132991261 International Business0132993961 / 9780132993968 NEW MyManagementLab with Pearson eText -- Access Code -- for International Business

Foundation Concepts
Introduction: What Is International Business?
Globalization of Markets and the Internationalization of the Firm
Organizational Participants That Make International Business Happen
The Environment Of International Business
The Cultural Environment of International Business
Ethics, Sustainability, and Corporate Social Responsibility in International Business
Theories of International Trade and Investment
Political and Legal Systems in National Environments
Government Intervention in International Business
Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Strategy And Opportunity Assessment
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
Entering And Operating In International Markets
Exporting and Countertrade
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies
Global Sourcing
Functional Area Excellence
Marketing in the Global Firm
Human Resource Management in the Global Firm
Financial Management and Accounting in the Global Firm

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