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| Map: Emerging Markets, BRICS, N11, and Civets | |
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| Introduction Emerging Markets and the New International Economy | |
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| Globalization, the Financial Crisis, and the Rise of Emerging Markets | |
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| Structure of the Book | |
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| References | |
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| Opening the Black Box of Emerging Markets | |
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| What Axe Emerging Markets? | |
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| Emerging, Developing, Catching Up | |
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| Economic Performance, GDP, and Emerging Markets | |
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| Financial Markets and Macroeconomic Stability | |
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| Political Instability and Economic Performance | |
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| Wealth, Productivity, and Inequality | |
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| Demography and Wealth | |
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| Consumption and First-Time Buyers | |
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| Infrastructure | |
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| Market Institutions | |
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| Sophistication of the Economy | |
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| References | |
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| Markets and Institutions | |
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| Introduction | |
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| Understanding the Functioning of Markets: A Look to the Past | |
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| Barriers to Trade and the Integration of International Markets | |
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| Governments and Markets | |
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| Governments and the Economy | |
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| References | |
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| A Historical Perspective | |
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| Introduction | |
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| Global Economy I:1850-1914 | |
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| Global Economy II: 1948-1980 | |
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| Concluding Remarks | |
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| References | |
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| Operating in Emerging Markets: A Step-by-Step Guide | |
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| The Determinants of Attractiveness and the Four Dimensions | |
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| Introduction | |
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| Classifying the Determinants of Attractiveness: Necessary, Highly Desirable, Desirable, and Not Necessary Features | |
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| Four Macro Dimensions That Shape Emerging Markets | |
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| Operationalizing the Four Dimensions Analysis | |
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| References | |
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| Managing Risk | |
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| Introduction | |
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| Defining Risk | |
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| Expected and Unexpected Risk | |
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| Location Risk and Targeted Risk | |
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| Business Features: Identifying Where, What, and How | |
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| From Location to Targeted Risk | |
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| Assessing and Managing Risk | |
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| References | |
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| Targeting Emerging Market Clients I: The Rich and the Middle Classes | |
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| Introduction | |
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| Targeting the Rich: Globalization and Luxury | |
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| Targeting the Upper-Middle Classes: Urban and Aspiring to Become Super Rich | |
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| Disconnected Markets, Growth Potential: Mass Markets in Emerging Economies | |
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| The New Middle Classes | |
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| References | |
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| Targeting Emerging Market Clients II: Strategies for the Base of the Pyramid | |
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| Introduction | |
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| Making the Poor Visible | |
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| The BoP and Exclusion from Markets | |
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| How Can Business Target the BoP Effectively? | |
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| Building BoP Business Models, Not Just Products | |
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| References | |
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| The Emergence of Emerging Market Multinationals-Implications for Managers and Scholars | |
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| Multinationals Based in Emerging Markets: Features and Strategies | |
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| Introduction | |
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| What Are EMNEs? | |
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| State-Owned Enterprises, Conglomerates, and Specialized Players | |
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| Internationalization | |
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| References | |
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| The Internationalization of Emerging Market MNEs: A Critical Examination of International Business Theories (Written with Ying Liu*) | |
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| Introduction | |
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| The Roots of the IB Research | |
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| A Review of Mainstream IB Theories and Their Applicability to the Internationalization of EMNEs | |
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| Conclusion | |
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| References | |
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| Conclusion | |
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| Appendix From Third World to Emerging Markets: Definitions, Contexts, and Meanings | |
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| Bibliography | |
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| Index | |