Operating in Emerging Markets A Guide to Management and Strategy in the New International Economy

ISBN-10: 0132983389
ISBN-13: 9780132983389
Edition: 2014
List price: $54.99 Buy it from $25.49
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Description: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling  More...

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Book details

List price: $54.99
Copyright year: 2014
Publisher: Pearson Education
Publication date: 8/29/2013
Binding: Hardcover
Pages: 352
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 1.210
Language: English

Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.

Sumit K. Kundu is the Knight-Ridder Research Professor of International Business in the College of Business Administration at Florida International University, Miami. He has taught several international business courses at both the graduate and undergraduate levels at Florida International University, Saint Louis University, State University of New York, Northeastern University, and Rutgers University.

Map: Emerging Markets, BRICS, N11, and Civets
Introduction Emerging Markets and the New International Economy
Globalization, the Financial Crisis, and the Rise of Emerging Markets
Structure of the Book
References
Opening the Black Box of Emerging Markets
What Axe Emerging Markets?
Emerging, Developing, Catching Up
Economic Performance, GDP, and Emerging Markets
Financial Markets and Macroeconomic Stability
Political Instability and Economic Performance
Wealth, Productivity, and Inequality
Demography and Wealth
Consumption and First-Time Buyers
Infrastructure
Market Institutions
Sophistication of the Economy
References
Markets and Institutions
Introduction
Understanding the Functioning of Markets: A Look to the Past
Barriers to Trade and the Integration of International Markets
Governments and Markets
Governments and the Economy
References
A Historical Perspective
Introduction
Global Economy I:1850-1914
Global Economy II: 1948-1980
Concluding Remarks
References
Operating in Emerging Markets: A Step-by-Step Guide
The Determinants of Attractiveness and the Four Dimensions
Introduction
Classifying the Determinants of Attractiveness: Necessary, Highly Desirable, Desirable, and Not Necessary Features
Four Macro Dimensions That Shape Emerging Markets
Operationalizing the Four Dimensions Analysis
References
Managing Risk
Introduction
Defining Risk
Expected and Unexpected Risk
Location Risk and Targeted Risk
Business Features: Identifying Where, What, and How
From Location to Targeted Risk
Assessing and Managing Risk
References
Targeting Emerging Market Clients I: The Rich and the Middle Classes
Introduction
Targeting the Rich: Globalization and Luxury
Targeting the Upper-Middle Classes: Urban and Aspiring to Become Super Rich
Disconnected Markets, Growth Potential: Mass Markets in Emerging Economies
The New Middle Classes
References
Targeting Emerging Market Clients II: Strategies for the Base of the Pyramid
Introduction
Making the Poor Visible
The BoP and Exclusion from Markets
How Can Business Target the BoP Effectively?
Building BoP Business Models, Not Just Products
References
The Emergence of Emerging Market Multinationals-Implications for Managers and Scholars
Multinationals Based in Emerging Markets: Features and Strategies
Introduction
What Are EMNEs?
State-Owned Enterprises, Conglomerates, and Specialized Players
Internationalization
References
The Internationalization of Emerging Market MNEs: A Critical Examination of International Business Theories (Written with Ying Liu*)
Introduction
The Roots of the IB Research
A Review of Mainstream IB Theories and Their Applicability to the Internationalization of EMNEs
Conclusion
References
Conclusion
Appendix From Third World to Emerging Markets: Definitions, Contexts, and Meanings
Bibliography
Index

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