Social Media and Public Relations Eight New Practices for the PR Professional

ISBN-10: 0132983214
ISBN-13: 9780132983211
Edition: 2012
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Description: InSocial Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in  More...

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Book details

Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 4/17/2012
Binding: Paperback
Pages: 176
Size: 5.90" wide x 8.90" long x 0.60" tall
Weight: 0.770

InSocial Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more.For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Foreword
Introduction When Social Media Meets PR, Communication Unites with Technology
PR Practice #1: The PR Policymaker
New Practice #2: The Internal Collaboration Generator
New Practice #3: The PR Technology Tester
New Practice #4: The Communications (COMMS) Organizer
New Practice #5: The Pre-Crisis Doctor
New Practice #6: The Relationship Analyzer
New Practice #7: The Reputation Task Force Member
New Practice #8: The Master of the Metrics
Using Your New PR Practices to Become an Influencer and Change Agent
The Future of PR and Social Media
The Social Media Strategy Wheel
Index

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