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| Foreword | |
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| Introduction | |
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| Understanding Social Mood | |
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| Mood Defined | |
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| Mood Versus Emotion | |
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| Confidence and Our Perceptions of Certainty | |
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| The Continuum of Social Mood | |
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| Individual Versus Social Mood | |
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| Measuring Mood | |
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| Social Mood and the Media | |
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| Mood Groups | |
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| Final Thoughts | |
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| Horizon Preference: How Mood Affects Our Decision Making | |
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| The Horizon Preference Continuum | |
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| Logical Decision Making in Periods of Rising Social Mood | |
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| Logical Decision Making in Periods of Falling Social Mood | |
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| Opportunities During Declining Social Mood | |
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| Final Thoughts | |
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| Market Peaks and All the Red Flags | |
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| They Wave | |
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| The Concept Stock Bubble | |
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| Big Truths | |
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| Abdication of Risk Management | |
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| Organizational Complexity | |
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| Novice and Na�ve Entrants | |
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| Credit, Architecture, and Other Signs of the Top | |
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| Why Investment Peaks Are Different | |
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| After the Peak | |
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| Final Thoughts | |
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| A Social Mood Journey Back Through the Housing Bubble | |
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| Modern Housing Finance | |
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| A Big Truth | |
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| Abdication of Risk Management | |
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| Organizational Complexity | |
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| Novice and Na�ve Entrants | |
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| Excessive Credit and Architecture | |
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| Final Thoughts | |
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| Is Higher Education a Bubble? | |
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| A Big Truth | |
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| Abdication of Risk Management | |
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| Organizational Complexity | |
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| Na�ve and Novice Participants | |
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| Excessive Credit | |
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| Architecture | |
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| Final Thoughts | |
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| Signs of a Bottom in Social Mood | |
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| Extreme "Me, Here, Now" Behaviors | |
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| Hoarding Behaviors | |
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| Acts of Sacrifice | |
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| Event Versus Cycle Lows | |
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| The Market Low of 2002 | |
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| The Market Low of March 2009 | |
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| The Market Bottom of 1932 | |
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| Seeing Major Market Bottoms in Real Time | |
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| Social Mood and Invention | |
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| Final Thoughts | |
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| Cooking the Books: Corporate Earnings and Social Mood | |
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| Mood-Driven Accounting Principles | |
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| Mood-Driven Management Judgments | |
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| Mood-Driven "One Time" Charges | |
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| Final Thoughts | |
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| Social Mood and the Markets Today: So Where Are We? | |
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| Modern Day Extremes in Social Mood | |
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| Communication and Transporation Innovations and Peaks in Social Mood | |
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| 2000 to 2012: Deteriorating Mood | |
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| Plotting Social Mood | |
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| A Long-Term Perspective on Social Mood and Stock Multiples | |
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| Social Mood and the Evolution of Major Corporations | |
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| Peak Social Mood and Sovereign Debt | |
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| Final Thoughts | |
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| Using Horizon Preference No Matter Your Long-Term view | |
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| Your Long-Term View | |
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| Final Thoughts | |
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| Final Thoughts | |
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| Bibliography | |
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| Index | |