Power of Communication Skills to Build Trust, Inspire Loyalty, and Lead Effectively

ISBN-10: 013288884X
ISBN-13: 9780132888844
Edition: 2012
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Description: Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most.The Power of  More...

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Book details

List price: $34.99
Copyright year: 2012
Publisher: FT Press
Publication date: 4/19/2012
Binding: Hardcover
Pages: 336
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.078
Language: English

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most.The Power of Communicationbuilds on the U.S. Marine Corps' legendary publicationWarfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication – and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator. Packed with leadership profiles, this book also contains a foreword by actor, Daily Show/Saturday Night Live regular, and US. Marine Lt. Col. Rob Riggle.

Foreword
Introduction: Leadership, Discipline, and Effective Communication
Leadership And Communication: Connecting With Audiences
Words Matter
The Power of Communication
Strategy = Ordered Thinking
The Nature of Effective Leadership Communication
Senator John McCain's Blunder
David Letterman Jumps In
The Audience Has Its Own Ideas
Losing Face
The Struggle to Win Hearts and Minds
Connecting with Audiences
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Taking Audiences Seriously
What Bill Gates Said/What the Audience Heard
Netflix Misfires�Twice
Second Stumble
Yet Another Stumble?
Restraining the Imperious Executive
Orienting on the Audience
Audience Engagement Checklist
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Words Aren't Enough
Walk the Talk
Hurricane Katrina, New Orleans, and the U.S. Government
Overnight, Sunday to Monday: Katrina Strikes
Monday: New Orleans Under Water
Tuesday: The Reality Sets In
Wednesday: The Situation Is Dire; Government Seems Not to Get It
Thursday: Things Fall Apart
Friday: The President Steps Up But Misfires
Weekend: Blame Game
Monday, September 5: Self-inflicted Harm
Wednesday: President Bush and Michael Brown as Laughingstocks
Friday: FEMA Director Brown Is Out
Aftermath
Trust, Consequences, and the Say-Do Gap
FEMA Resets Expectations
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Speed, Focus, and the First Mover Advantage
The Second Battle of Fallujah
The Marines Act on the Fallujah Shooting
Abu Ghraib and Loss of the First Mover Advantage
The First Mover Advantage and Celebrity Scandal
Operationalizing the First Mover Advantage
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Initiative, Maneuver, and Disproportionality
Race Trumps Healthcare
Initiative and Response
Adventures in Time
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Strategy And Communication: Planning And Execution
Goals, Strategies, and Tactics: Preparing and Planning
Planning Isn't Looking at a Calendar; It's Looking at a Chessboard
Hurd to the Rescue
Hurd on the Street
Measure Twice, Cut Once
Understanding Strategy: Thinking Clearly on Three Levels
The Strategic Level
The Operational Leve
The Tactical Level
Template for Planning: For Being Strategic in Leadership
Communication
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Building Skills: Getting Good At Communicating Well
Performance: The Physicality of Audience Engagement
Commitment to Self-Development
Connecting at a Distance
Engaging Audiences
Physicality: Let Me Hear Your Body Talk
Stand and Deliver
Connecting with Eye Contact
Stagecraft
Using Visuals Effectively
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Content: Word Choice, Framing, and Meaning
Metaphor and the Management of Meaning
Retraining
Meeting People Where They Are
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Audiences: Attention, Retention, and How Hearts and Minds Work
I Second That Emotion
I Feel Your Pain
We Happy Few
Baby, I Was Born This Way
Keep Calm and Carry On
The Amygdala and Audience Engagement
Adapting to the Amygdala: Five Strategies for Audience Engagement
The Primacy of the Visual: The Eyes Have It
Air Thin
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
Putting It All Together: Becoming a Habitually Strategic Communicator
Communication is a Leadership Discipline
Nine Principles of Effective Leadership Communication
Closing Considerations
Appendix Warfighting Principles for Leadership Communication
Endnotes
Index

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