Economics for Managers

Name: Economics for Managers
Price: 58.47 USD
Availability: InStock
ISBN: 9780132773706

ISBN-10: 0132773708

ISBN-13: 9780132773706

Edition: 3rd 2014

Authors: Paul Farnham

List price: $299.99

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For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and…

Book details

List price: $299.99
Edition: 3rd
Copyright year: 2014
Publisher: Pearson Education
Publication date: 6/12/2013
Binding: Hardcover
Pages: 552
Size: 8.85" wide x 11.15" long x 1.25" tall
Weight: 3.630
Language: English




Microeconomic Analysis



Managers and Economics



Demand, Supply, and Equilibrium Prices



Demand Elasticities



Techniques for Understanding Consumer Demand and Behavior



Production and Cost Analysis in the Short Run



Production and Cost Analysis in the Long Run



Market Structure: Perfect Competition



Market Structure: Monopoly and Monopolistic Competition



Market Structure: Oligopoly



Pricing Strategies for the Firm



Macroeconomic Analysis



Measuring Macroeconomic Activity



Spending by Individuals, Firms, and Governments on Real Goods and Services



The Role of Money in the Macro Economy



The Aggregate Model of the Macro Economy



International and Balance of Payments Issues in the Macro Economy



Integration Of The Frameworks



Combining Micro and Macro Analysis for Managerial Decision Making


Solutions To Even-Numbered Problems


Glossary


Index