Social Networking for Business Choosing the Right Tools and Resources to Fit Your Needs

ISBN-10: 0132711672
ISBN-13: 9780132711678
Edition: 2010
Authors: Rawn Shah
List price: $29.99 Buy it from $3.00
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Description: The First Best-Practice Guide to Executing Any Type of Social Computing Project #xA0; Organizations today aren#x19;t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to  More...

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Book details

List price: $29.99
Copyright year: 2010
Publisher: Wharton School Publishing
Publication date: 1/13/2010
Binding: Paperback
Pages: 192
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 0.572
Language: English

The First Best-Practice Guide to Executing Any Type of Social Computing Project #xA0; Organizations today aren#x19;t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don#x19;t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently. #xA0; In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial #x1C;micro-challenges#x1D; you#x19;ll face in keeping them vibrant. #xA0; "#xA0;#xA0; From mega-trends to micro-issues #xA0;#xA0;#xA0; Mastering both high-level strategy and day-to-day, ground-level management #xA0; "#xA0;#xA0; Defining the social experience you want to provide to your community #xA0;#xA0;#xA0; Clarifying how members can join together and collaborate on collective tasks #xA0; "#xA0;#xA0; Focusing on the crucial human factors #xA0;#xA0;#xA0; Building a culture of engagement in deeper collaborative relationships #xA0; "#xA0;#xA0; Promoting effective leadership and governance #xA0;#xA0;#xA0; Setting ground rules that work appropriately for the situation, without #x1C;oppression#x1D; #xA0; "#xA0;#xA0; Building the skills to manage and measure your collaborative project #xA0;#xA0;#xA0; Discovering the skills necessary to effectively lead computing projects

Acknowledgments
About the Author
Social Computing on the Ascent
Reshaping the Way We Work
Integrating into Business Processes and Activities
Summary
Sharing a Social Experience
Modeling Social Experiences
Different Experiences for a Complex World
Summary
Leadership in Social Environments
Governance and Leadership Models
A Selection of Leadership Models
The Centralized Models
The Delegated Model
The Representative Model
The Starfish Model
The Swarm Model
Choosing a Leadership Model
Leaders and Influences
Summary
Social Tasks: Collaborating on Ideas
The Structure of Social Tasks
Identifying Beneficiaries
Describing the Form of Aggregation
Building a Template for a Task
Different Models of Social Tasks
Idea Generation
Codevelopment
Finding People
Summary
Social Tasks: Creating and Managing
Information
Recommendations and Reviews
Reviews
Direct Social Recommendations
Derived Social Recommendations
Creating and Categorizing Information
Sharing Collections
Folksonomies and Social Tagging
Direct Social Content Creation
Derived Social Content Generation
Filtering Information
Social Q&A Systems
Summary
Social Ecosystems and Domains
Grouping Instances
Grouping Tools
Grouping Audiences into Domains
Who in the Organization Should Run the Social Environment?
Summary
Building a Social Culture
Defining a Culture for a Social Environment
Ideology and Values
Behavior and Rituals
Imagery
Storytelling
Culture and Maturity of Social Environments
The Cultural Impact of Social Architecture
How Social Experience Models Impact Culture
How Social Leadership Models Impact Culture
How Social Tasks Impact Cultural Values
Summary
Engaging and Encouraging Members
Belonging and Commitment
Creating a Model for Identifying Commitment
Maturing over a Lifecycle
Programs to Grow or Encourage Your Social Group
Membership Reward Programs
Recruiting Evangelists and Advocates
Member Training and Mentoring Programs
Summary
Community and Social Experience Management
The Value and Characteristics of a Community Manager
Personality Traits and Habits
Where Do Community Managers Fit in an Organization?
Community Manager Tasks and Responsibilities
Member and Relationship Development
Topic and Activity Development
Administrative Tasks
Communications and Promotion
Business Development
Summary
Measuring Social Environments
What Can You Measure?
Dimensions of Measurement
Types of Metrics
Metrics and Social Experiences
Measurement Mechanisms and Methods
Quantitative Analytic Measurement Mechanisms
Qualitative Measurement through Surveys and Interviews
Summary
Social Computing Value
Defining the Structure of a Social Environment
Choosing a Social Experience
Setting a Social Leadership Model
Defining a Social Task
Grouping Experiences and Identifying the Audience Domain
Cultural Forces Shaping Social Environments
Social Computing and Business Strategy
Index

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