List price: $201.20Edition: 10thCopyright year: 2013Publisher: Prentice Hall PTRPublication date: 12/31/2011Binding: Looseleaf - sheets only Pages: 640Size: 8.50" wide x 11.00" long x 1.00" tall Weight: 2.618Language: English
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.
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