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Strategic Management A Competitive Advantage Approach, Concepts and Cases

ISBN-10: 0132664232
ISBN-13: 9780132664233
Edition: 14th 2013 (Revised)
Authors: Fred R. David
List price: $152.99
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Description: A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the  More...

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Book details

List price: $152.99
Edition: 14th
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 12/29/2011
Binding: Hardcover
Pages: 688
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.740
Language: English

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

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