Business Essentials

ISBN-10: 013266402X
ISBN-13: 9780132664028
Edition: 9th 2013 (Revised)
List price: $114.40 Buy it from $17.98
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Description: Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.The recent events in domestic and global economies are presenting unprecedented challenges,  More...

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Book details

List price: $114.40
Edition: 9th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/6/2012
Binding: Paperback
Pages: 504
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.376
Language: English

Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today. 

The Contemporary Business World
The U.S. Business Environment
Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
The Global Context of Business
The Business of Managing
Business Management
Organizing the Business
Operations Management and Quality
People in Organizations
Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations
Principles of Marketing
Marketing Processes and Consumer Behavior
Pricing, Distributing, and Promoting Products
Managing Information
Information Technology for Business
The Role of Accountants and Accounting Information
Financial Issues
Money and Banking
Managing Finances

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