Business and Its Environment

ISBN-10: 0132620553
ISBN-13: 9780132620550
Edition: 7th 2013 (Revised)
Authors: David P. Baron
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Description: Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to  More...

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Book details

List price: $164.99
Edition: 7th
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 7/18/2012
Binding: Hardcover
Pages: 784
Size: 8.75" wide x 11.50" long x 1.00" tall
Weight: 4.048
Language: English

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; Global Non-Market Strategy; Ethics and Corporate Social Responsibility Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

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