The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Name: The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Availability: OutOfStock
ISBN: 9780132616768

ISBN-10: 0132616769

ISBN-13: 9780132616768

Edition: N/A

Authors: Vijay Mahajan; Kamini Banga

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Description:

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and…

Book details

Publisher: Prentice Hall
Binding: E-Book