Graphic Design History A Critical Guide

ISBN-10: 0132410753
ISBN-13: 9780132410755
Edition: 2009
List price: $95.40
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Description: Graphic Design Historytraces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects.nbsp; It offers a unique and exciting set  More...

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Book details

List price: $95.40
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 1/29/2008
Binding: Paperback
Pages: 416
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.530
Language: English

Graphic Design Historytraces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects.nbsp; It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designerrsquo;s work, placing emphasis on the relevance of the history to the practices of designers today.nbsp; Designed by the authors, the book is beautiful, spacious, and elegant.nbsp; Clearly organized into three content-rich layers, it is informative yet lively and driven by ideas that offer ways of thinking about graphic design from a wealth of historical examples.

Johanna Drucker is the Robertson Professor of Media Studies in the Department of English at the University of Virginia. She is the author of several books, including The Visible Word, The Alphabetic Labyrinth, The Century of Artists' Books, and Figuring the Word.

Acknowledgments
Preface
Introduction
Prehistoric Prelude to Graphic Design 35,000 2700 bce
Evolutionary foundations of communication
Language and design
Early graphic forms
Communicating ideas and beliefs
The invention of proto-writing
Conclusion
Timeline
Tools of the trade
Early Writing: Mark-making, Notation Systems, and Scripts 3000 500 bce
Mark-making
Notation
Varieties of early writing
The spread of writing as idea and script
The alphabet
Literate culture
Conclusion
Timeline
Tools of the trade
Classical Literacy 700 bce 400 ce
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of the Classical age
Conclusion
Timeline
Tools of the trade
Medieval Letterforms and Book Formats 400 1450
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Conclusion
Timeline
Tools of the trade
Renaissance Design: Standardization and Modularization in Print 1450 1660
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Conclusion
Timeline
Tools of the trade
Modern Typography and the Creation of the Public Sphere 1660 1800
Printed matter and the public sphere
News books, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Conclusion
Timeline
Tools of the trade
The Graphic Effects of Industrial Production 1800 1850
Industrialization and visual cultureIllustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic artCritical issues
Conclusion
Timeline
Tools of the trade
Mass Mediation 1850 1900s
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Conclusion
Timeline
Tools of the trade
Formations of the Modern Movement 1880s 1910s
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Jugendstil
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Conclusion
Timeline
Tools of the trade
Innovation and Persuasion 1910 1930
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Conclusion
Timeline
Tools of the trade
The Culture of Consumption 1920s 1930s
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Conclusion
Timeline
Tools of the trade
Public Interest Campaigns and Information Design 1930s 1950s
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Conclusion
Timeline
Tools of the trade
Corporate Identities and International

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