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Acknowledgments | |
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Preface | |
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Introduction | |
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Prehistoric Prelude to Graphic Design 35,000 2700 bce | |
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Evolutionary foundations of communication | |
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Language and design | |
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Early graphic forms | |
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Communicating ideas and beliefs | |
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The invention of proto-writing | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Early Writing: Mark-making, Notation Systems, and Scripts 3000 500 bce | |
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Mark-making | |
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Notation | |
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Varieties of early writing | |
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The spread of writing as idea and script | |
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The alphabet | |
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Literate culture | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Classical Literacy 700 bce 400 ce | |
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Variations of literacy and the alphabet | |
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The function of graphic codes | |
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Models of writing: gestural and constructed | |
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Writing at the end of the Classical age | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Medieval Letterforms and Book Formats 400 1450 | |
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Medieval culture and graphic communication | |
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Graphic media and contexts | |
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The codex book | |
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Letterforms, manuscript hands, and pattern books | |
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Graphic forms of knowledge | |
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Publishing communities and graphic arts | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Renaissance Design: Standardization and Modularization in Print 1450 1660 | |
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Early print design | |
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Graphic communication in Renaissance culture | |
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Print technology and type design | |
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Graphic forms of knowledge | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Modern Typography and the Creation of the Public Sphere 1660 1800 | |
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Printed matter and the public sphere | |
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News books, broadsheets, and newspapers | |
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Politics and the press | |
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Graphic arts and design | |
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Modern type design | |
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On the edge of industrialization | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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The Graphic Effects of Industrial Production 1800 1850 | |
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Industrialization and visual cultureIllustrated papers | |
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Book design for mass production | |
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Printing images | |
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Advertising design and typography | |
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Fine art and graphic artCritical issues | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Mass Mediation 1850 1900s | |
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Printed mass media | |
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Changes in print technology | |
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Changing patterns in the use of graphic media | |
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Media networks | |
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Graphic design and advertising | |
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Posters and public space | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Formations of the Modern Movement 1880s 1910s | |
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Responses to industrialism | |
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Arts and Crafts publications | |
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Arts and Crafts dissemination | |
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Art Nouveau | |
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Jugendstil | |
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Viennese design | |
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Decadence and Aestheticism | |
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The private press movement and modern design | |
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Integration of design and industry | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Innovation and Persuasion 1910 1930 | |
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Visual culture and avant-garde design | |
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The graphic impact of Futurism and Dada | |
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From experiment to principles | |
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Propaganda and mass communication studies | |
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Graphic persuasion and its effects | |
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Institutionalizing graphic design | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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The Culture of Consumption 1920s 1930s | |
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Designing the modern lifestyle | |
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Modern style in graphic design | |
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Consumer culture | |
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The profession | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Public Interest Campaigns and Information Design 1930s 1950s | |
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Public interest and education | |
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Photojournalism and documentary | |
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Wartime propaganda | |
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Wartime information | |
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Commercial and technical uses of information design | |
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Information analysis and design process | |
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Conclusion | |
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Timeline | |
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Tools of the trade | |
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Corporate Identities and International | |