Entrepreneurship for Scientists and Engineers

ISBN-10: 0132357275

ISBN-13: 9780132357272

Edition: 2010

Authors: Kathleen Allen
List price: $73.00 Buy it from $35.66 Rent it from $15.98
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Description: KEY BENEFIT: Essential business lessons for turning todayrsquo;s scientists and engineers into entrepreneurs in new technology companies. In todayrsquo;s global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make studentsrsquo; first experience with entrepreneurship interesting and useful. KEY TOPICS: Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.

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Book details

List price: $73.00
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 1/8/2009
Binding: Paperback
Pages: 256
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English

Preface
About the Author
Technology Entrepreneurship for Scientists and Engineers
Scientists and Engineers as Entrepreneurs
The Transition to Entrepreneurship
Why Study Entrepreneurship?
The Role of Innovation and Entrepreneurship
Defining Innovation
Dispelling Innovation Myths
The Commercialization Process
Discovery
Opportunity Recognition
Testing Technology and Market Feasibility
Proctenting IP Assets
Protoyping
Testing the Market and First Customer
Deciding an a Lunch Strategy
Developing the Business Plan
Launching the Business
Summary
Discussion Question
Case Study: Innovation in the Palm of His Hand
Endnotes
Recongnizing Screening Technology Opportunites
Opportunity Recognition and Creation
Employing Creative Problem-Solving Skills for Opportunity Recognition and Creation
Sources of Opportunity
Study and Industry
Search the Patent Literature
Talk to Customers
Look into University Opportunities
Investigate Government Sources
Find New Value in Existing Technology
Other Sources
Screcning Technology Opportunities
Gauge Technology Readiness
Determine IP Status
Identify Potential Market Appliations
Estimate Resource Requirements
Summary
Discussion Questions
Case Study: The Art of Invention - Yoshiro Nakamatsu and Claude Elwood Shannon
Endnotes
Designing and Developing a Technology Start-up
Developing a Business Concept
Features versus Benefits
Conducting a Feasibility Analysis
Analyzing the Industry
Market Analysis
Analyzing the Competition
Analyzing Product/Service Feasibility
Analyzing the Management Team
Building an Effective Business Model and Assessing Capital Requirements
Is This Business Feasible?
Summary
Discussion Questions
Case Study: Start-ups Begin with a Vision-and This Is a Big One
Endnotes
Bmilding an Effective Team
Forming an Effective Founding Team
The Perils of Technology Founding Teams
Characteristics of Effective Teams
Extending the Founding Team
Professsional Advisors
Boards of Directors
Avoding Traps When Forming Boards and Management Teams
Using Independent Contractors
Other Resources to Extend the Team
The Move from Start-Up to Rapid Growth
Summary
Discussion Questions
Case Study: Turnings a Scientist into an Entrepreneur
Endnotes
Developing and Protecting Intellectual Property
The Concept of Intellectual Property
The Theory Behind IP Protections
Incentives to Invent
Incentives to Disclose
Incentives to Commercialize
Trade Secrets
Copyrights
Digtial Millennium Copyright Act
Fair Use
Trademarks
Trademarks and the Internet
Patents
What Constitutes a Patentable Invention?
The Five Classes of Patents
Types of Patents
Filling for a Paient
Summary
Discussion Question
Case Study: Gordon Gould-The Father of Laser Technology
Endnotes
Patent and Trademark Strategy
Protecting Patents
Establish a Temporary Monopoly
Improve Financial Performance
Increase Competitiveness
Deciding When and If to Patent
Understanding Patent Infringment
Case Study: Settling Patent Infringement Can Be Lucrative
Protecting Trademarks
Trademarks and the Internet
Licensing Intellectual Property
The Licensor's Perspective on the Licensing Process
Managing the License
The Licensee's Perspective on the Licensing Process
The License Agreement
Grant Clause
Performance Clause
Secrecy Clause
Payment Clauses
Granback Clause
Term
Additional Clauses
Summary
Discussion Questions
Case Study: Skycar-Licensing a Dream
Endnotes
Technology Entrepreneurship Stratecy
High Technology Product Development Strategies
Entreprencurial Product Development Model
Factors that Affect the NPD Process
Measuring Success and Risks
Managing the Risk of R&D
Outsourcing Technology Innovation
Developing a Regulatory Strategy
Summary
Discussion Question
Case Study: IDEO-Where Innovation Is the Culture
Endnotes
Technology Transition and Entry Strategies
Transitioning from Project to Operations
Build a First-Class Team
Develop the Mission
Deciding on a Launch Strategy
License the Technology
Sell the Technology
Start a Company
Form a Strategic Alliance
Deciding on an Operational Strategy
Process Flow
Organizational Architecture
Orgnizing from a Legal Perspective
R&D and Prelaunch Forms
Legal Forms That Protect the Owners
Making a Decision about Form
Changing Legal Forms
Summary
Discussion Questions
Case Study: Quantum Dots
Endnotes
Technology Adoption Patterns and Marketing Strategy
The Nature of High Technology Markets
Market Uncertainty
Technological Uncertainty
Competitive Uncertainty
Know-How, Complexity, and velocity Effects
The Technology Adoption Cycle
Building Critical Mass for a Tornado
After the Tornado
Determinning a Marketing Approach
Understanding Customer Needs
Pricing High-Technology Products
Defining the Components of Price
Coverging on a Price Point
Constructing a Pricing Strategy
Developing a Marketing Plan
Constructing a One-Paragraph Plan
Marketing Tools
Promoting High-Technology Products
Using Preannouncements
Developing a Brand Presence
Taking Advantage of Publicity
Summary
Discussion Questions
Case Study: Finding the Right Formula for Music With Science
Endnotes
Start-Up Financial Strategy
The Business Model
Developing a Business Model
Struiegic Positioning in the Value Chain
Identify Sources of Revenue
Identify the Cost Drivers
Capture Value with Pricing, Cost, and Financing
Test for Weaknesses in the Business Model
Launch and Measure the Business Model
Understanding Why Business Models Fail
Predictions About the Future are Based on Faulty Logir
The Business Model Does not Create and Capture Value
The Entrepreneur Has not Identified the Customer
Summary
Discussion Questions
Case Study: Pandora-There Must Be a Business Model that Works
Endnotes
Funding the Technology Start-up
Risks and Stages of Funding
The Cost of Raising Capital
Bootstrapping the Start-up
Government Funding Sources
Small Business Innovation Research Grants
Small Business Technology Transfer Research Program
Small Business Investment Company Program
The Small Business Administration
Seed Capital
Friendly Money
Debt Financing
Equity Arrangements
Strategic Partnerships and Other Intermediaries
Start-up Funding
Angel Investors and Networks
Funding Biotechnology
Seed Stage
First-Round Funding: FDA Phase I Testing
Second-Round Funding: The Business Model
Summary
Discussion Questions
Case Study: Alibaba - From Apartment to Stock Exchange
Endnotes
Funding Growth
Financial Strategy for Growth
VC Funding
VC Screening Process
Timing of Funding
The Aftermath
The Private Offering
Small Corporate Offering Registation
Direct Public Offering: Regulation A
The Initial Public Offering
The IPO Process
Summary
Discussion Questions
Case Study: From Riches to Rags and Back? When Going public May Not be the Right Path
Endnotes
Technology Valuation
The Drivers of Value
When Value Is Discounted
Financial Models for Assessing Value
Valuations Based on Cost
Income Method: The Pro Forma Discounted Cash Flow Model
The Real Options Model
Venture Capital Methods
The Hockey Stick Approach: The Basics
The Issue of Dilution
Valuing a License Agreement
Summary
Discussion Questions
Case Study: Value is in the Eyes of the Bcholder
Endnotes
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