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Public Relations Practices Managerial Case Studies and Problems

ISBN-10: 0132341360
ISBN-13: 9780132341363
Edition: 7th 2008
List price: $156.60
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Description: Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective,  More...

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Book details

List price: $156.60
Edition: 7th
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 11/9/2007
Binding: Hardcover
Pages: 368
Size: 7.00" wide x 9.00" long x 0.25" tall
Weight: 1.452
Language: English

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by theDeclaration of Principles of PRSAs Code of Ethics.For any practicing public relations professional.

Preface
The Purposes of Public Relations
How Public Relations Deals with Problems and Opportunities
Employee Relations
Investing in Employees Pays Off
Southwest Airlines-Where Fun, LUV, and Profits Go Hand-in-Hand
Creating a Collaborative, Employee-Driven Vision for the Future: Atlantic Southeast Airlines
Kodak Communicates One-on-One with All of Its Employees
What Price "Good" Employee Relations?
Keeping Merger Havoc at Bay
Community Relations
A Classic: Chemical Industry Takes Responsibility for Community Concerns
Community Relationships Maintained During Hospital Closing
The Struggle for Nuclear Power
Nuclear Waste Goes Down the Drain
Grassroots Efforts Save a Historic Piece of Land
One Company's Battle Resurrected in a Hollywood Movie: What Is the Best Defense?
Helping Isn't Always Easy
Adjusting to a Change in Command
Bringing the Community to Consensus
Investor Relations
A Classic: On Wall Street, Inside Information Is Profitable
Bankruptcy: Communicating for Future Success
A City Divided: SDG&E Takeover
A Classic: Established Relationships Save a Landmark Company
Can an Annual Report Please Everyone?
Here Comes That Man Nader, Again
Planning the Annual Meeting with a Twist
Consumer Relations
Firestone: A Recall Revisited
Texas Cattlemen Versus Oprah Winfrey
A Classic: Tylenol Rides It Out and Gains a Legacy
Intel Pays High Price for Losing Focus
Wine Bar Needs Positioning
Good Intentions, Bad Results
Turning Customer Complaints to Customer Delight
Media Relations
There's a Syringe in My Pepsi Can!
Alar and PR: Getting to the Core of the Apple Problem
GM Versus NBC: A Corporate Crisis of Explosive Proportions
A Classic: Building Media Relationships That Pay
Universal Studios Florida: Riding "Rat Lady" to Halloween Success
Employer Interests and Media Interests in Conflict
Dealing with the Media in a Sticky Situation
Public Issue Campaigns and Debates
Rights and Choices-For Whom?
Take Your Choice-Tobacco or Health
Guns-For Whom? For What?
United Way and the Boy Scouts of America: A Question of Funding
A Classic: Free the Texas Shopper!
Mothers Against Drunk Driving-MADD
Smokeout Can Be a Hot Potato
Refereeing a New Kind of Game
Anticipating Emerging Issues
Crisis Management
Hurricane Katrina: A Disaster from Beginning to End
A Classic: Bhopal-A Nightmare for Union Carbide
A Classic: When Positive Actions Don't Result in Positive Perceptions
Holden Heights Hostage Crisis
Trouble in the Pews: The Catholic Church and Child Molestation
The West Virginia Mine Disaster: An Emotional Roller Coaster and Public Relations Train Wreck
When Associates Disagree in Handling an Emergency
What to Do When an Employee's Problems Affect the Company
Standards, Ethics, and Values
Corporate Ethics-Armstrong Williams
A Classic: Baby Formula Raises Questions
Corporate Social Responsibility and Ethics: Nike's Labor Practices Under Scrutiny
Dow Corning and Breast Implants: Dealing with the Perception of Deception
Whether to Blow the Whistle
Write the Truth or "Make Us Look Good"?
Index

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