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Africa Rising How 900 Million African Consumers Offer More Than You Think

ISBN-10: 0132339420
ISBN-13: 9780132339421
Edition: 2009
List price: $34.99 Buy it from $3.00
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Description: With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. InAfrica Rising, legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity,  More...

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Book details

List price: $34.99
Copyright year: 2009
Publisher: Wharton School Publishing
Publication date: 8/29/2008
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 0.616
Language: English

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. InAfrica Rising, legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents. Mahajan tells the stories that western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa's successful and failing ventures have learned about succeeding on the continent... how Coca-Cola executives in Nairobi "walk with the market"... what Unilever has learned from its "consumer safaris"... how Guinness is learning how to become authentically African... how global companies are overcoming Africa's unique political, economic, and resource challenges... how local entrepreneurs are profiting even in profoundly troubled states like Rwanda. Mahajan reveals how companies are mining the growing South African "black diamond" middle class... how foreign investment is increasing even in politically mismanaged states like Zimbabwe... how India and China are staking out huge positions throughout Africa. Simply put, in an era where new growth is tougher and tougher to achieve, Vijay Mahajan'sAfrica Risinguncovers what may be your largest untapped growth opportunity.

Robert Gunther is coauthor or collaborator on more than 20 books, including The Wealthy 100 and The Truth About Making Smart Decisions. He has appeared on CNBC's "Power Lunch," NPR's "Morning Edition," and numerous local and national radio and television programs, and his projects have been featured in The New York Times, Time, USA Today, and Fortune. His columns or articles also have been published in Harvard Business Review, American Heritage, Investor's Business Daily, and The Philadelphia Inquirer. As founder of Gunther Communications, he has consulted with Fortune 500 companies, universities, and major nonprofits. He is a graduate of Princeton University.

Preface
The African Opportunity
Baking Bread in Zimbabwe
African Wealth: The Tenth Largest Economy in the World
A Different Type of Oil and Diamonds
An Irish Beer Finds Its Future in Africa
An Inflection Point
Looking East: The New Gold Rush
Entrepreneurship Is Alive and Well in Africa
Trade Not Aid
The Need for Leadership
Africa's Rise: Hidden in Plain Sight
Inexplicable Optimism
Rising Opportunities
Africa Is Richer Than You Think
Meeting the Objections
The Magnifiers
Accelerants: Cell Phones and Banking
Does Africa Exist?
Diversity and Tolerance
Beyond the Numbers
Rising Opportunities
The Power of Africa Two
Meet Africa Two
The Sweet Spot of the African Market
Opportunities in Africa Two
Opportunities at Every Level
A Continent of Aspirations: Keep Walking
Conclusion: An Open Door
Rising Opportunities
Realizing the Opportunity
Harnessing the Hanouti: Opportunities in Organizing the Market
Organizing the Market
Organizing Retail: Shopping in Alexandra
Opportunities from Making the Informal Formal
Tokunbo: Organizing Secondhand
Organizing Distribution
Organizing Medicine
Organizing Transportation
Organizing Brands and Marketing
Creating Brands from Commodities
Organizing Education and Training
The Power of Organizing Markets
Rising Opportunities
Building Mama Habiba an Ice Factory: Opportunities in Infrastructure
Providing Power and Ice
Water Pumps
Sanitation, Water, and Air
Airlines
Opportunities for Leapfrogging
Leading in Infrastructure
Transforming Infrastructure: The Muthaiga Golf Club
Rising Opportunities
Running with the Cheetah Generation: Opportunities in Africa's Youth Market
A Youth Market
Cheetahs and Hippos
Speaking Sheng: Connecting with Youth
Music: The Universal Language
Speaking the Language of Sports
Understanding Youth
Opportunities in the Cradle of Civilization
Opportunities in Education
Fountain of Youth
Rising Opportunities
Hello to Nollywood: Opportunities in Media and Entertainment
The Accidental Nigerian Film Industry
Theaters That Don't Look Like Theaters
Television and Radio: Beyond Two Channels
The Small Screen
Print and Online
The Walls Can Talk
Third Eye
Chopped Dollars and Other Surprises of African Technology and Media
Pirates of Jo'burg
From Michael Power to Media Power
Our Stories Are Your Stories
Rising Opportunities
Coming Home: Opportunities in the African Diaspora
The Growing African Diaspora
From Nigeria, With Love: An Engine for Investment
ATMs, Letters, Groceries, and Cell Phone Minutes
Investments and Charity
Coming Home: Tourism
Serving the Diaspora Abroad
Door of Return: The Complex Diaspora
Strengthening Connections
Rising Opportunities
Conclusion: Ubuntu Market
The Power of Ubuntu
Building Community through Corporate Social Responsibility
Trade Not Aid: Beyond a Continent of Victims
Rebranding Africa
A Call to Action
Bridging the Divide
Reinventing Africa
Rising Opportunities
Endnotes
Acknowledgments
Index

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