Market-Based Management

ISBN-10: 0132336537
ISBN-13: 9780132336536
Edition: 5th 2009
Authors: Roger Best
List price: $174.60
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Description: This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and  More...

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Book details

List price: $174.60
Edition: 5th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 3/24/2008
Binding: Paperback
Pages: 544
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.936
Language: English

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.For anyone interested in strategic marketing.

Customer Focus and Managing Customer Loyalty
Marketing Performance and Marketing Profitability
Market Potential, Market Demand, and Market Share
The Customer Experience and Value Creation
Market Segmentation and Segmentation Strategies
Competitor Analysis and Sources of Advantage
Product Positioning, Branding, and Product Line Strategies
nbsp;Value-Based Pricing and Pricing Strategies
Marketing Channels and Channel Mapping
Marketing Communications and Customer Response
Portfolio Analysis and Strategic Market Planning
Offensive Strategies
Defensive Strategies
Building a Marketing Plan
Performance Metrics and Strategy Implementation
Market-Based Management and Financial Performance

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