Market-Based Management

Name: Market-Based Management
Price: 4.7 USD
Availability: InStock
ISBN: 9780132336536

ISBN-10: 0132336537

ISBN-13: 9780132336536

Edition: 5th 2009

Authors: Roger Best

List price: $174.60

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Description:

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of…

Book details

List price: $174.60
Edition: 5th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 3/24/2008
Binding: Paperback
Pages: 544
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.650
Language: English




Customer Focus and Managing Customer Loyalty



Marketing Performance and Marketing Profitability



Market Potential, Market Demand, and Market Share



The Customer Experience and Value Creation



Market Segmentation and Segmentation Strategies



Competitor Analysis and Sources of Advantage



Product Positioning, Branding, and Product Line Strategies



nbsp;Value-Based Pricing and Pricing Strategies



Marketing Channels and Channel Mapping



Marketing Communications and Customer Response



Portfolio Analysis and Strategic Market Planning



Offensive Strategies



Defensive Strategies



Building a Marketing Plan



Performance Metrics and Strategy Implementation



Market-Based Management and Financial Performance