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| Preface | |
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| Acknowledgments | |
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| About the Author | |
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| An Introduction to Social Entrepreneurship | |
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| Introduction | |
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| What Is Social Entrepreneurship? | |
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| The Landscape of Social Entrepreneurship | |
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| Theories of Social Entrepreneurship | |
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| Who Are Social Entrepreneurs? | |
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| Myths About Social Entrepreneurship | |
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| Social Entrepreneurs Are Antibusiness | |
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| The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greed | |
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| Social Entrepreneurs Run Nonprofits | |
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| Social Entrepreneurs Are Born, Not Made | |
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| Social Entrepreneurs Are Misfits | |
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| Social Entrepreneurs Usually Fail | |
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| Social Entrepreneurs Love Risk | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Ideas and Opportunities | |
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| Introduction | |
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| The Creative Process of Social Entrepreneurship | |
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| Access to Information | |
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| Utilization of Information | |
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| Creativity | |
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| Ideas | |
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| Moving from Ideas to Opportunities | |
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| Sources of Opportunities | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Developing the Social Enterprise Concept | |
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| Introduction | |
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| The Social Enterprise Mission | |
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| Business Models | |
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| Threats to the Business Model | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Social Enterprise Business Plans | |
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| Introduction | |
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| The Business Plan Summary | |
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| Description of the Enterprise | |
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| The Team | |
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| The Market and Industry | |
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| Marketing and Fundraising | |
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| The Financial Plan | |
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| Goals and Objectives, with a Timeline | |
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| Risk Assessment | |
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| Supporting Documents | |
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| Pitfalls | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions | |
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| End Notes | |
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| Measuring Social Value | |
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| Introduction | |
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| Why Measure Value? | |
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| How Do We Measure Value? | |
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| Social Return on Investment | |
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| Measuring the "Vulnerability" and Efficiency of Social Enterprises | |
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| The Organizational Effectiveness of a Social Enterprise | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Earned Income | |
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| Introduction | |
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| Mobilizing Resources | |
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| Define the Capabilities Needed for the Social Enterprise | |
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| Devise a Human Resource Outline to Meet Each Capability Need | |
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| Develop a Resource Plan | |
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| Put on the Numbers | |
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| Income Sources | |
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| Fee Income | |
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| Membership Income | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Donations and Government Income | |
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| Introduction | |
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| Private Giving | |
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| Who Gives? | |
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| Why Do People Give? | |
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| Venture Philanthropy | |
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| Who Are Venture Philanthropists? | |
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| Venture Philanthropy and Risk | |
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| Donations of Time | |
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| Government Subsidies | |
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| The Relationship Between Government Subsidies and Private Donations | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Entrepreneurial Fundraising and Marketing | |
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| Introduction | |
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| Types of Fundraising | |
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| Personal Relationships | |
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| Direct Mail | |
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| Fundraising Events | |
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| Telefunding | |
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| Traditional Media | |
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| Virtual Means | |
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| How Should We Spend Fundraising Dollars? | |
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| Fundraising Strategies | |
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| Win | |
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| Keep | |
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| Lift | |
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| Losing Donors | |
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| Volunteer Recruitment and Attrition | |
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| Social Enterprise Marketing | |
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| Steps in Building a Social Enterprise Marketing Strategy | |
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| Social Enterprise Messages | |
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| Pricing | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Launch, Growth, and Goal Attainment | |
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| Introduction | |
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| Preparing for Growth | |
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| Substitutes for Service | |
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| Socioeconomic and Demographic Changes | |
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| Public Policy Shifts | |
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| Bargaining Power of Sellers and Buyers | |
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| Social Enterprise Growth Strategies | |
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| Myths About Growth | |
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| The Challenges of Growth and Change | |
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| Intrapreneurship and Entrepreneurial Intensity | |
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| Growth and Risk | |
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| The End of the Social Entrepreneurship Process | |
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| Summary | |
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| Key Terms | |
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| End-of-Chapter Questions and Cases | |
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| End Notes | |
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| Glossary | |
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| Name Index | |
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| Subject Index | |