Preparing Effective Business Plans An Entrepreneurial Approach

ISBN-10: 0132318326

ISBN-13: 9780132318327

Edition: 2009

List price: $75.60
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Description:

Preparing Effective Business Plansteaches students how to write an effective business plan and to think like Entrepreneurs.nbsp; Students will gain an understanding of the process of starting a business as well as the issues that Entrepreneurs are faced with.nbsp; This text is appropriate for the expanding curriculum that is being taught in the field of Entrepreneurship, helping define to students the entrepreneurial process.nbsp;
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Book details

List price: $75.60
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 1/2/2008
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.924
Language: English

Preface
About the Author
Starting the Process
Why Plan?
Introduction
Reasons for Writing a Business Plan
Who Reads the Business Plan and What Are They Looking For?
Guidelines for Writing a Business Plan
Types of Businesses
The Plan for the Book
Chapter Summary
Review Questions
Application Questions
Endnotes
What to do Before the Business Plan is Written
Developing and Screening Business Ideas
Introduction
Three Most Common Sources of New Business Ideas
Changing Environmental Trends
Technological Advances
Political Action and Regulatory Changes
Unsolved Problems
Gaps in the Marketplace
Techniques for Generating Ideas
Brainstorming
Focus Groups
Library and Internet Research
First Screen
Strength of the Business Idea
Industry-Related Issues
Market- and Customer-Related Issues
Founder- (or Founders-) Related Issues
Financial Issues
Chapter Summary
Review Questions
Application Questions
Endnotes
First Screen
Internet Resource Table
Feasibility Analysis
Introduction
Template for Completing a Feasibility Analysis
Product/Service Feasibility
Industry/Target Market Feasibility Analysis
Organizational Feasibility Analysis
Financial Feasibility Analysis
Chapter Summary
Review Questions
Application Questions
Endnotes
Full Feasibility Analysis
Preparing a Business Plan
Introductory Material, Executive Summary, and Description of the Business
Introduction
Cover Page and Table of Contents
Cover Page
Table of Contents
Executive Summary
Format
Content
Company Description
Company History
Mission Statement
Products and Services
Current Status
Legal Status and Ownership
Selecting the Name for a Business
Primary Consideration in Naming a Business
Legal Issues
Chapter Summary
Review Questions
Application Questions
Endnotes
Industry Analysis
Introduction
Industry Definition
Industry Size, Growth Rate, and Sales Projections
Industry Size
Industry Growth Rate
Industry Sales Projections
Industry Characteristics
Industry Structure
Nature of Participants
Ratios
Key Success Factors
Industry Trends
Environmental Trends
Business Trends
Long-Term Prospects
How the Industry Analysis Affects and Is Affected by Other Sections of the Plan
Chapter Summary
Review Questions
Application Questions
Endnotes
Market Analysis
Introduction
Market Segmentation and Target Market Selection
Market Segmentation
Selecting a Target Market
Target Market Size and Trends
Buyer Behavior
Competior Analysis
Identification of Direct, Indirect, and Future Competitors
Competitive Analysis Grid
Preparing the Content of an Effective Business Plan Presentation
Sample Business Plan Presentation
Chapter Summary
Review Questions
Application Questions
Endnotes
Name Index
Subject Index
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