ManageFirst Hospitality and Restaurant Marketing with Answer Sheet

Name: ManageFirst Hospitality and Restaurant Marketing with Answer Sheet
Availability: InStock
ISBN: 9780132181662

ISBN-10: 0132181665

ISBN-13: 9780132181662

Edition: 2nd 2013 (Revised)

Authors: National Restaurant National Restaurant Association

List price: $57.49

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This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives.The exam can be taken in either a paper-and-pencil or online format. The exam format is selected at the time of purchase.The text and exam are part of the NRAEF ManageFirst Program from the National Restaurant Association Educational Foundation. This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. the Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of…

Book details

List price: $57.49
Edition: 2nd
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 4/3/2012
Binding: Paperback
Pages: 336
Size: 8.40" wide x 10.80" long x 0.60" tall
Weight: 1.694



About the National Restaurant Association and the National Restaurant Association Educational Foundation


Acknowledgements


Features of the ManageFirst Books


Real Manager



Introduction to Hospitality and Restaurant Marketing



The Marketing Process in Restaurants



Understanding the Market Environment



Understanding Customer Behavior



Preparing a Marketing Plan



Setting Menu Prices



Communication Channels



Advertising and Sales



Sales Promotions, Publicity, and Public Relations



Menu Marketing



Evaluating the Marketing Effort


Field Project


Glossary


Index