Marketing Defined, Explained, Applied, Student Value Edition

Name: Marketing Defined, Explained, Applied, Student Value Edition
Price: 13.05 USD
Availability: InStock
ISBN: 9780132177474

ISBN-10: 0132177471

ISBN-13: 9780132177474

Edition: 2nd 2012

Authors: Michael Levens

List price: $113.32

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Description:

A unique and easy-to-read breakdown of marketing information."Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.

Book details

List price: $113.32
Edition: 2nd
Copyright year: 2012
Publisher: Pearson Education
Publication date: 1/21/2011
Binding: Looseleaf - sheets only
Pages: 384
Size: 8.40" wide x 10.80" long x 0.60" tall
Weight: 2.024
Language: English