Electronic Commerce 2012 Managerial and Social Networks Perspectives

Name: Electronic Commerce 2012 Managerial and Social Networks Perspectives
Price: 7.88 USD
Availability: InStock
ISBN: 9780132145381

ISBN-10: 0132145383

ISBN-13: 9780132145381

Edition: 7th 2012 (Revised)

Authors: Efraim Turban, David King

List price: $255.80

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Explore the many aspects of electronic commerce through a managerial perspective.Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks all from a managerial perspective.To keep pace with today's ever-changing technology, the seventh edition has been streamlined removing material that's no longer relevant, while still providing information on the hottest topics in the field.

Book details

List price: $255.80
Edition: 7th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 10/4/2011
Binding: Hardcover
Pages: 792
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.586
Language: English

Senior Lecturer, University of Stirling.




Overview of Electronic Commerce



E-Commerce: Mechanisms, Infrastructure, and Tools



Retailing in Electronic Commerce: Products and Services



B2B E-Commerce



Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce



Mobile Commerce and Ubiquitous Computing



Social Commerce



Marketing and Advertising in E-Commerce



E-Commerce Security and Fraud Protection



Electronic Commerce Payment Systems



Order Fulfillment along the Supply Chain



EC Strategy, Globalization, and SMEs



Implementing EC Systems: From Justification to Successful Performance



E-commerce: Regulatory, Ethical, and Social Environments



Launching a Successful Online Business and EC Projects