MARKETING MANAGEMENT >CANADIAN

Name: MARKETING MANAGEMENT >CANADIAN
Availability: OutOfStock
ISBN: 9780132063975

ISBN-10: 0132063972

ISBN-13: 9780132063975

Edition: N/A

Authors: KOTLER

List price: $122.45

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Description:

Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Book details

List price: $122.45
Publisher: PEARSON
Publication date: 1/20/2009