Hospitality Manager's Guide to Wines, Beers, and Spirits

ISBN-10: 0132059681
ISBN-13: 9780132059688
Edition: 2nd 2008
List price: $121.40
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Description: This introduction to the history, science and varieties of alcoholic beverages is essential for todayrsquo;s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits-from the history of alcohol  More...

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Book details

List price: $121.40
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 12/26/2007
Binding: Hardcover
Pages: 320
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 1.496
Language: English

This introduction to the history, science and varieties of alcoholic beverages is essential for todayrsquo;s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits-from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.

Foreword
Preface
Acknowledgments
A Brief History of Alcoholic Beverages
Introduction
Religion and Alcohol
Wine
Beer
Spirits
Key Terms
Study Questions
Fermentation
Fermentation
The Science of Fermentation
Fermentation of Beer
Fermentation of Wine
Fermentation of Spirits
Key Terms
Study Questions
Alcohol Safety
Alcoholic Beverages and the Hospitality Industry
Alcohol Regulations
Training and Industry Certification
Key Terms
Study Questions
The Vineyard
The Grape
The Enemies of the Vine
The Soil, Weather, Environment, and Climate
Training, Wire Training, and Pruning
Testing the Grapes
Harvesting
Labor versus Machines
Yield
Juice Extraction
Fermentation and Storage
Racking, Filtering, and Fining
Blending
Bottling
Corks and Corking
Key Terms
Study Questions
Wine Labels and Bottle Shapes
Wine Bottles
Wine Labels
Key Terms
Study Questions
Getting to Know Alcohol: Tasting and Pairing
Tasting and Analyzing Wine, Beer, and Spirits
Pairing Alcohol and Food
Key Terms
Study Questions
Light-Bodied White Wines
Riesling
Gewurztraminer
Muller-Thurgau
Pinot Blanc
Key Terms
Study Questions
Medium-Bodied White Wines
Sauvignon Blanc
Semillon
Trebbiano
Pinot Gris
Chenin Blanc
Key Terms
Study Questions
Full-Bodied White Wines
Chardonnay
Viognier
Key Terms
Study Questions
Light-Bodied Red Wines
Pinot Noir
Gamay
Key Terms
Study Questions
Medium-Bodied Red Wines
Syrah (Shiraz)
Zinfandel
Sangiovese
Nebbiolo
Barbera
Tempranillo
Grenache
Key Terms
Study Questions
Full-Bodied Red Wines
Cabernet Sauvignon
The Other Red Grapes of Bordeaux
Key Terms
Study Questions
Sparkling Wines, Dessert Wines, Fortified Wines, and Aperitifs
Sparkling Wines
Dessert Wines
Key Terms
Study Questions
Beer: Ales and Lagers
The Brewing Process
Brewing Ingredients
The Two Types of Beer
Large-Scale Breweries
Other Types of Brewed Beverages
Key Terms
Study Questions
Distillation and Distilled Spirits
Distillation
Non-Aged Spirits
Aged Spirits
Liqueurs
Key Terms
Study Questions
Mixology
Measuring the Alcohol
How to Set Up a Bar
Mixing Techniques
Stirring
The Right Glass for the Right Drink
Garnishing Drinks
Drink Formulas
Brandy Drinks
Cordials
Gin Drinks
Rum Drinks
Vodka Drinks
Whiskey Drinks
Mocktails
Key Terms
Study Questions
Professional Alcohol Service
Staffing a Bar
Bartenders and Sommeliers
Wine Service
Beer Service
Spirit Service
Glassware
Key Terms
Study Questions
Purchasing, Receiving, Storing, and Issuing
Purchasing
Receiving
Storing
Issuing
Key Terms
Study Questions
Beverage Cost Control: Managing for Profit
Calculating Beverage Cost As a Percent of Sales
Determining Prices to Ensure Profitability
Pricing and Inventory Control for Parties and Receptions
Controlling Costs at the Bar
Controlling Inventory
Key Terms
Study Questions
Marketing and Selling
Strategic Management Plan
Marketing
Key Terms
Study Questions
Glossary
Index

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