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Strategic Business Marketing

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ISBN-10: 0132033658

ISBN-13: 9780132033657

Edition: 3rd 1995

Authors: Peter Chisnall

List price: $52.00
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Book details

List price: $52.00
Edition: 3rd
Copyright year: 1995
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 520
Size: 6.75" wide x 9.25" long x 1.25" tall
Weight: 1.628
Language: English

D(avid) H(erbert) Lawrence was born on September 11, 1885. His father was a coal miner and Lawrence grew up in a mining town in England. He always hated the mines, however, and frequently used them in his writing to represent both darkness and industrialism, which he despised because he felt it was scarring the English countryside. Lawrence attended high school and college in Nottingham and, after graduation, became a school teacher in Croyden in 1908. Although his first two novels had been unsuccessful, he turned to writing full time when a serious illness forced him to stop teaching. Lawrence spent much of his adult life abroad in Europe, particularly Italy, where he wrote some of his…    

Marketing Principles and Practice
Characteristics of Industrial Markets
Buying Behaviour
Market Research
Strategic Planning
Strategic Planning
Innovation Strategy
International Strategy
Communications Strategy
Strategic Challenges