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| The consumer electronics world sets a blistering pace for innovation, and anyone hoping to keep upndash;or take the leadndash;should read this book | |
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| Insightful and comprehensive, it maps out the industry terrain, and then points the way toward opportunities that lie ahead | |
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| Bailey and Wenzek have put together a compelling read on this fasshy;cinating global industryrdquo;ndash; | |
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| Tom Kelley, General Manager IDEO author | |
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| The Ten Faces of Innovation ldquo;Consumer electronics is one of the largest, fastest growing, most exciting, and most ruthless markets in the global economy | |
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| And technology and innovation are pouring into the space at an accelerating pace | |
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| Unfortunately, many vendors are not making money | |
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| Maniacal focus on return on investment is the key to success, and this book provides thought-provoking ideas on how to drive itrdquo; | |
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| Mike Bingle, Managing Director Silver Lake Partners | |
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| ldquo;An industry built on the foundation of market dominance is being shaken up | |
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| In consumer electronics, those keystone companies that appraise the innovative value of niche players regain profitable growth | |
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| This book outlines what it takes to win in a turbulent ecosystemrdquo;ndash; | |
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| Marco Iansiti, Professor of Business Administration Harvard Business School The consumer electronics industry is entering an era of extraordinary growth | |
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| The industryrsquo;s best companies will ride that wave to unprecedented success | |
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| But, today, many CE companies are struggling with business models that are simply untenable | |
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| They must change to survive: they must change even more dramatically to win | |
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| In this book, two world-renowned consultants preview the industryrsquo;s futurendash;from online gaming to telehealthcare, and beyond | |
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| Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies | |
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| Yoursquo;ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets | |
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| Whatever your role in the industry, this book will help you: nbsp; middot;nbsp;nbsp; Make better decisions, find your differentiators, and focus on your key success drivers middot;nbsp;nbsp; Tap into the emergent ldquo;meta-valuerdquo; that arises when technologies, devices, services, and content come together middot;nbsp;nbsp; Reach tomorrowrsquo;s smart, service-sensitive shopper: not just the ldquo;technology-hungryrdquo; customers middot;nbsp;nbsp; Widen margins by adding value consumers will pay for middot;nbsp;nbsp; Transform cost structures to support rapid growth and nonstop change middot;nbsp;nbsp; Sell into China, India, and other fast-growing emerging markets middot;nbsp;nbsp; Preview ldquo;telehealthcarerdquo;: the surprising application for the living room middot;nbsp;nbsp; Gain new insights into online gaming, smart home technology, and more middot;nbsp;nbsp; Discover the immense power of IBMrsquo;s Cell Broadband Engine processorndash;and the business opportunities it enables middot;nbsp;nbsp; Leverage embedded Linux to build more affordable, profitable, consumer-centric productsmiddot;nbsp;nbsp; Develop higher-value software for connected consumer electronics middot;nbsp;nbsp; Differentiate products through state-of-the-art design and user interfaces middot;nbsp;nbsp; Discover what the industryrsquo;s ldquo;winnersrdquo; will look like in five yearsndash;and how to be one of them nbsp; nbsp; The consumer electronics industry continues to grow at breakneck speed: from MP3 players to home healthcare devices, consumers are adopting new technologies faster than ever before | |
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| But most consumer electronics companies are struggling with razor-thin margins, or even losses | |
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| Their traditional business models simply arenrsquo;t working anymore | |
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| In Irresistible! Markets, Models, and Meta-Value in Consumer Electronics, IBMrsquo;s leading consumer electronic industry consultants reveal powerful new opportunities to profitndash;and offer realistic advice for leveraging them | |
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| Drawing on their experience working with innovators from Helsinki to Osaka, the authors and contributors introduce revolutionary On Demand Business models for improving profitability, and identify tomorrowrsquo;s most profitable CE opportunities | |
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| They cover every element of success: technology, design, service, branding, channel strategies, and much more | |
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| Whether yoursquo;re an executive or engineer, strategist or entrepreneur, this book will help you find your differentiators, focus on your key success driversndash;and become one of this industryrsquo;s big long-term winners! | |