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    Advertising: Principles and Practice, 7th Edition, Pearson International Edition

    ISBN-10: 0131968815
    ISBN-13: 9780131968813
    Author(s): Burnett Wells Moriarty

    Publisher: Prentice Hall
    Pages: 624
    Size: 7.30" wide x 9.35" long x 0.81" tall
    Weight: 2.398

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